HANKY PANKY FALL 2025 CAMPAIGN
For Every Lifestyle. For Every Mood. For Every You.®
For Fall 2025, I led the campaign concept and creative direction from the ground up, expanding Hanky Panky’s “for every you®” platform into a more emotional, lifestyle-driven brand story. Set within familiar, lived-in moments, the imagery captured women moving through different moods, routines, and expressions of self, from a quiet morning coffee to the many ways they show up throughout the day.
The campaign gave the visuals a stronger sense of identity and personality while balancing emotional storytelling with the comfort, versatility, and functionality at the heart of the product.
Social and paid content
HANKY PANKY SPRING 2024
AN INTEGRATED 360° BRAND CAMPAIGN
A cohesive seasonal campaign developed to bring the Hanky Panky brand to life across every customer touchpoint. From concept and creative direction to final execution, the campaign extended across out-of-home, retail, e-commerce, email and social, creating one connected visual story across physical and digital channels.
