HANKY PANKY
BUILDING A COHESIVE BRAND WORLD
I helped shape and evolve Hanky Panky’s visual identity into a cohesive brand experience rooted in bold color, playful confidence and an unmistakable voice. From logo development and packaging to retail, email, e-commerce and the DTC unboxing experience, each touchpoint was designed to feel distinctly Hanky Panky.
Together, these elements created a flexible brand system that brought greater consistency to how the brand looked, spoke and connected with customers across physical and digital channels.
