MOISES CHAVEZ CREATIVE
Creative direction and campaign development for two of FullBeauty Brands’ most established names: Woman Within and KingSize. Across denim and performance apparel, I developed distinct, motion-first creative systems grounded in each brand’s customer, product strengths, and point of view.
Video content used for omni-channel campaigns.
UI/UX
UI/UX for Ibili, an app that generates architectural walking tours based on geolocation.
For easy planning, walks are filtered by length.
Geolocation helps anyone navigate like a native.
Users click on a stop to learn about each architectural wonder.
Concept & Art Direction of content used across all channels, from e-commerce, social platforms, E.L.F. stores as well as global retail partners.
Art Direction for 2018 Skincare campaign. The omni-channel campaign includes in-store, print, digital, social and video components.
Art Direction for video component
Art Direction for E.L.F.’s 2017 image rebrand. The omni-channel campaign includes in-store, print, digital, social and video components.
